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Proven Capitalizes on Vitamin C Trend with Debut Serum

The Vitamin C serum arrives in time to help combat winter-related dullness, dryness and lingering environmental damage from summer.

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By: Lianna Albrizio

Associate Editor

Vitamin C has long been beloved for its antioxidant properties, which provide myriad health benefits, from brightening skin to boosting immune support and protecting cells from damage. As we turn the calendar year to 2026, Vitamin C is getting a boost in popularity. According to Spate, vitamin C products currently have a popularity score of 2.7 million with a 55.2% year-over-year increase in growth, ranking No. 4 among vitamins. Spate designates it as a “Sustained Riser,” meaning ...

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